Having successfully reached hundreds of thousands through multiple award winning PSA videos that tackle difficult problems head on, Amudim extends a helping hand again with Hold On, a powerful music video addressing the lingering effects of unresolved trauma.
An all-star collaboration with Nissim Black featuring Avi Kraus, Hold On depicts the struggles of a man haunted by memories of being sexually abused as a child. Shrouded in darkness both day and night, his attempts to outrun the past prove fruitless as he continually relives the horrors that took place decades earlier. Hold On conveys a message of hope and healing, acknowledging the difficulties of overcoming trauma while assuring those who are suffering that Amudim’s dedicated staff will be there for them every step of the way.
Hold On was produced by Olam Media in conjunction with Amudim’s Reignited Studios, and features music and lyrics by Yosef Brown and Nissim Black, who credited Amudim for its willingness to address sensitive and often uncomfortable issues.
“All the things that no one talks about, Amudim shows up; and once the cat has finally been let out of the bag, we can address the problems and find solutions,” said Black. “I think that more than medicines or pharmaceuticals, this song, coupled with this video, has the ability to bring a lot of healing to a lot of people.”