In an effort to address the mental health component of COVID-19, Amudim is releasing an all new PSA video titled A Life Worth Living. A not-for-profit which provides comprehensive clinical case management to people in the Orthodox community who struggle with addiction, abuse and severe mental health issues, Amudim works hard to foster public awareness and eliminate stigmas that prevent many from seeking vital treatment. Five PSA videos, two music videos, hundreds of public awareness events, op-eds and articles have opened conversation on abuse, addiction and mental health topics that were once taboo in the insular, family-centered Orthodox Jewish community. Expanding its efforts into prevention, Amudim has also introduced school-based programs to empower and educate students in grades five through twelve using social and emotional competency learning programs.
Amudim’s latest PSA video is a Multiple Outlet Production directed and produced by Yeeshai Gross, with screenwriting by the organization’s clinical advisory board. “Historically, Amudim’s award-winning videos were extremely effective tools in destigmatizing issues rarely discussed and educating the public on an array of mental health struggles,” explains Zvi Gluck, founder and director of Amudim. “A Life Worth Living is another powerful weapon in our arsenal in the war against the ongoing crisis, one that we hope will reassure viewers that help is just a phone call away.”